New WEA Interim Strategy for Membership, Volunteering & Marketing was approved this week. It was the outcome of work across the autumn with colleagues around the WEA. The Strategy has the usual three year goals and one year action schedule. Essentially, we want to: develop and engage more with our members across the country; clarify and build voluntary activity; ensure WEA governance is effective and democratic; build more systematic campaigns and alliances; improve promotion and marketing so more people get involved in the WEA; improve fundraising to support our work and improve communication across the Association.
Should set me up for the next year's work after 12 months of change in the Association.
People with strong technology and analytical backgrounds are often dismissive of marketing disciplines. Perhaps that's because we're all constantly inundated with bad (and untargeted) marketing?
Posted by: mailing list companies | 07/05/2012 at 06:57 PM
Hi Pete
Pearl & Richard went to 2 SR events, one in Soton, 1 in Slough re recognising volunteering, achievement, com effort in WEA. Working in Soton on new type of branch, a federation of interest
Posted by: Derek Metters | 12/19/2011 at 08:02 PM